AI is the New Electricity, But It’s Not The Strategy.

Andrew Ng popularized the idea that “AI is the new electricity.”

We can thank Alessandro Volta (1745–1827), Michael Faraday (1791–1867), Georg Simon Ohm (1789–1854), and James Clerk Maxwell (1831–1879) for laying the scientific groundwork. 

We can also thank Thomas Edison (1847–1931), Nikola Tesla (1856–1943), and George Westinghouse (1846–1914) for bringing electricity into homes, factories, and cities.

Like electricity, AI is becoming a foundational capability that powers continuous transformation across your company and markets. It is not just a standalone tool. 

After all, no company ever adopted electricity by asking, “What’s our electricity strategy?” Instead, they focused on their business strategy and applied electricity to make it faster, cheaper, and more scalable.

The same thinking applies to AI.

If you start by asking “What’s our AI strategy?” you risk chasing trends, running siloed pilot projects, or falling into “AI theatre,” where technology is showcased but delivers little real business impact.

Instead of asking about an AI strategy, ask:
“What is our business strategy, and how can AI accelerate or enable it?”

This keeps AI tied to value creation and ensures it drives meaningful outcomes such as improved morale, sales, revenue, profits, market share, and market value.

THE TRUTH TOOL™ provides a clear approach to integrate AI into your strategy without making AI the strategy itself. It shows you how to make AI much more than a productivity tool and how to use it across the customer lifecycle to anticipate needs, resolve issues faster, personalize experiences, drive loyalty and growth, and turn satisfied customers into advocates.

Instead of Thinking:
“Let’s build a generative AI chatbot,”

Think:
“Customer support costs are rising, and response times are too slow. Can AI help reduce volume or improve service quality?”

By starting with business challenges, you ensure AI solutions are purposeful and directly tied to company goals.” 

When AI is embedded within your broader business strategy, it helps leaders ask the right questions, understand the answers clearly, and make decisions that drive measurable results.

With THE TRUTH TOOL™ and its AI framework, you’ll have the confidence and clarity to lead effectively today and in the future.

EXPERIENCE your version of THE TRUTH TOOL™.

It will give you fresh insights to deliver real results at every level of your company and market(s). 

You will also receive a complementary copy of The Leader’s Communication X, created with Fortune 500 executives and global innovators.

A powerful compass for high-stakes decisions and conversations.

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